The eDM is, without a doubt, one of the most effective digital marketing strategies available today. When done correctly, this ensures better client relationships that can get converted into a good number of sales. However, there are certain things to make sure you have the best possible way to do eDM. Here are some non-negotiable aspects every eDM should have:

• Content-focused and entertaining: Nobody is interested in reading out a long email. So always make sure you have a content-focused message to send out. Also, ensure that you made it enjoyable so people will read it without just clicking the back button.

• Specific target: The messages or emails you send should have a particular target audience. Using some random list will decrease the effectiveness of this marketing strategy. Your audience should be someone who will be interested in trying out your services or products.

• Responsive design: You can’t make sure your users will read out your emails from a desktop. With the increased use of smart devices, it is essential to create a mobile-friendly design.

• A clear call to action: The users should understand what to do after reading your email. There should be some button or at least clear cut instruction on what to do to avail the offer.